John Walker started Johnnie Walker RVs in Las Vegas with the help of his father in 1963. In business, he focused on one key philosophy: outstanding customer service. He firmly believed that a customer raving about an excellent RV Sales experience or RV Service experience to his or her family and friends, was better any marketing dollar one could ever spend.
The wheels began to turn, fifty years passed, two more generations sprouted out of the Walker family, and today Johnnie Walker RVs stands as Nevadas biggest and oldest RV Dealer. Currently Johnnies offers three locations in Las Vegas, with a huge selection of name brand inventory from travel trailers, fifth wheels, motorhomes, to toy haulers. Like that of our founder, our mission here at Johnnie Walker RV is to provide the absolute best RV Sales and RV Service experience possible to our customers.
The Full Story:
Johnnie Walker RV dealership went through somedifficult years after the financial crisis crippled the economy in 2007. But itmanaged to survive, just as it did in the 1970s, during the gasoline crunch,and the early 80s, when interest rates went through the roof.The family-owned business, founded in 1963, has grownto three recreational vehicle dealerships on Boulder Highway and more than 65employees.Johnnie Walker Sr. and his son started out sellingmobile homes and expanded to Nomad travel trailers a few years later, takingone or two orders at a time. As demand increased for travel trailers, theychanged their business model from mobile homes to recreational vehicles.We originally owned a grocery store in town and myfather sold his half of the store and went to work selling mobile homes,75-year-old Johnnie Walker Jr. said. He told me he was making a lot more moneythan he was putting groceries on shelves.
By always putting the customer first, Johnnie WalkerRV ended up with a tremendous amount of repeat business that helped carry thebusiness through lean years, he said.The company sells new and used motor homes, traveltrailers, toy haulers and fifth-wheel campers, priced from $10,000 to $450,000.Best-sellers include the Heartland RV and Jayco RV, both having the mostcustomer-friendly manufactureru2019s warranty, Walker said.About one-third of Johnnie Walker RVs customers comefrom out of state. The company has shipped vehicles to Italy, China, Japan, Australiaand New Zealand.After watching my grandfather start this business 50years ago, and then seeing my father take it over from him, it is veryrewarding to see how the business has flourished, Johnnie Walker RV PresidentWest Walker said.
We have had customers come to us from all over the country,and I know we can credit that in part to how much we all love being here anddoing what we do.The RV dealership has a complete service departmentand recently added a paint booth that has been well received by customers, saidMichael Walker, marketing director at Johnnie Walker RV and West Walkers son. Its rewarding because we can now say confidently that we are full service,he said.Used RVs made up about 65 percent to 70 percent oftotal sales over the past couple of years, but those numbers are turning moretoward new sales this year, Michael said.Las Vegas particularly fosters a great environmentfor the RV lifestyle as we are surrounded by beautiful country, he said. Wehave found that, regardless of gas prices, customers still have a need to getaway and to travel.RV vacations are typically 30 percent to 60 percentless expensive than other vacations with the cost of airline travel, hotel andrestaurant dining, Michael Walker said.RVs are one inclusive package. You can travel, sleep,cook, entertain and pick a new destination every night if you felt like it, hesaid.Thereu2019s also been a trend toward younger RV customerswho are buying toy haulers for their all-terrain vehicles, or ATVs, he said.Johnnie Walker RV first opened in 1963 at 3700 BoulderHighway, then expanded to 5800 Boulder Highway in 1969 and opened its largestlocation at 4784 Boulder Highway in 2006.
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